Quebec City Convention Centre,

November 20 and 21, 2015


F_Roberge

François Roberge

Honorary Patron

François Roberge is the visionary entrepreneur behind La Vie en Rose, an international network of 320 stores, about a third of which are outside the country. He is also a maple syrup producer. His La Cabane Rose Sugarbush in the Eastern Townships near Brome Lake takes advantage of all possible channels to market its products. In addition to sales at the sugarbush and through his online store, François operates through Maple Masters like Fabrique Arhoma in the heart of Montreal, and with authorized Federation suppliers. François is a graduate of the Sainte-Croix-de-Lotbinière School of Agriculture and an old hand at international trade, and has generously accepted the role of the honorary patron of the International Maple Symposium. He will speak at the opening of the proceedings, and we invite you to come and discuss things with this dedicated champion of all things maple.

A program to meet the needs and interests of everyone in the business, from producers to processors, equipment suppliers, distributors, and exporters, whatever the size of their operation. Every link in the Quebec, Canadian, and international maple production chain is invited to join in this first-ever industry-wide gathering.

Recognized, authoritative speakers, maple experts, recognized panelists, and leaders in their fields will take the floor for this first-ever International Maple Symposium. It’s a must-attend event for anyone who cares about the future of maple production.

All talks will be simultaneously translated.

6 p.m.
International Maple Symposium opening reception and banquet.
A festive world-class networking event, with maple products as the star attraction.
9:00–9:45 a.m.

International Maple Symposium official opening

Dignitaries’ remarks

TALKS

MAPLE BUSINESS TRANSFERS AND THE CHALLENGES OF SUCCESSION

9:45-10:15 am Maple business transfers : An overview of the situation  Brigitte Paré
Farm transfer specialist
(CREA)
10 :15-10 :30 am Question period
10 :30-10 :55 am Break
11:00-11:45 am Panel on successful maple business transfers
1 moderator and 3 Panelists

Francis Roy, Québec
Calvin Gilbertson, Ontario 
Jacques Couture, Vermont
Lionel Levac
Journalist moderator
11:40-11:55 am Question period
Noon-1:00 pm Luncheon
 
1 :00-2 :15 pm Official opening of Downtown Maple Show (Salon Érable en ville)

AUTHENTICITY AND PRODUCT QUALITY 

2 :30-2 :55 pm Organic maple syrup
Organic production versus regular production : What it takes to become an organic producer
Monique Scholz
Trainer
International Organic Inspectors Association
(IOIA)
2 :55-3 :05 pm Question period
3 :05-3 :25 pm New grading system
Overview of the grading system harmonization initiative and the benefits for the industry
Dave Chapeskie
Executive Director
International Maple
Syrup Institute (IMSI)
3:30-4:00 pm Break
4:00-4:25 pm Adulteration and misrepresentation of maple syrup
Presentation of these challenges and the steps taken by the industry to counter them
J. Mark Harran
President
IMSI
4:25-4:40 pm Question period
4:45-5:15 pm Presentation on SpectrAcer, a Quebec innovation
Presentation on SpectrACER, a Quebec innovation very useful in detecting adulterated maple syrup and flavor defects
Yves Bois
Executive Director
Centre ACER
5:15-5:25 pm Question period
 5:30-6:00 pm End of Maple Symposium’s first day
Visit to Downtown Maple show (Salon Érable en ville)
Free night

TALKS

INNOVATION AND PRODUCTION

9:00-9:35 am The Potential for Plant Waters in the Functional Beverage Market Dr Michael Farrell
Director
Uihlein Forest
Cornell University, USA
9:35-9:55 am The benefits of a certification program for maple water production and marketing. NAPSI certified. Dan Plamadeala
Federation of Quebec
Maple Syrup Producers
(FPAQ)
9:55-10:35 am Use of birch sap in Eastern Europe:  heritage of traditions and perspectives for industry development Dr Ihor Soloviy
Associate professor
Ukrainian National
Forestry University
10:35-10:45 am Question period
10:45-11:00 am Break
11:00-11:30 am Discussion with maple equipment manufacturer
1 moderator and 3 panelists

Vallier Chabot, Les équipements d’érablière CDL
Carl Lapierre, Les équipements Lapierre  
Vincent Poisson, Forest Engineer
Paul Rouillard
Moderator
11:30-11:50 am Question period
Noon-1:45 pm Luncheon

Visit of the Downtown Maple Show (Salon Érable en ville)

INDUSTRY DEVELOPMENT PROSPECTS

2:00-2:25 pm Tomorrow’s consumers of maple products Geneviève Béland
Director Promotion, innovation and market development
FPAQ
2:25-2:35 pm Question period
2:35-3:05 pm Economic data on production and export markets Gilbert Lavoie
Economist
Forest Lavoie Conseil
3:05-3:15 pm Question period
3:15-3:30 pm Break
3:30-4:15 pm Panel with maple products exporters
1 moderator and panelists

Elliot Levasseur, Decacer
Paule Veilleux, Great Northern Maple Products
Martin Plante, Citadelle
Gilbert Lavoie
Moderator
4:15-4:30 pm Question period
4:30-4:45 pm Closing remarks
4:45-5:30 pm Networking