J. Mark Harran
President, International Maple Syrup Institute (IMSI)
Adulteration and Misrepresentation of Maple Syrup
The North American maple syrup industry is currently losing millions of dollars in profits to products masquerading as real maple syrup or inferring they contain it when they do not. It’s time to put a stop to that deceptive practice. Together, we can do it!
In the marketplace today, there are numerous instances where a product that does not contain any real maple syrup conveys to potential customers in various ways, via its name, packaging or in its advertising and promotion materials, that it does contain real maple syrup or, even, is real maple syrup. The International Maple Syrup Institute (IMSI) believes that such behavior is categorically wrong, be it intentional or not, and should be curtailed, much as with any truth in advertising or labeling issue. This presentation is intended to outline strategies to effectively address this problem.