Brigitte Paré

Farm transfer specialist, Centres régionaux d’établissement en agriculture du Québec (CREA)

Overview of the Transfer Situation for Maple Businesses

In addition to the complexity of family business transfers, we must come to terms with the specificities of maple production. The process requires planning and communication. What topics should be broached with the next generation, and how should we prepare them for the transfer? What are the right conditions for transferring a business and what steps lead to a successful transfer? Brigitte Paré will shed some light on the topic!

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Gilles Belley

Director – Service Department, Ecocert

Organic Maple Syrup Certification: Not that complicated!

Update on the latest Canadian organic production standards for maple syrup and clarification of the most commun myths about organic production.

Dave Chapeskie

Executive Director, International Maple Syrup Institute (IMSI)

 

New International Grading System

The presenter will describe the important provisions of the new International Grading System for maple syrup which has been adopted by the federal governments in Canada and the United States. He will highlight some of the important benefits of the changes as well as their significance to the maple syrup industry. He will also provide an update regarding progress towards adoption of the new standard at the provincial/state level.

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J. Mark Harran

President, International Maple Syrup Institute (IMSI)

Adulteration and Misrepresentation of Maple Syrup

The North American maple syrup industry is currently losing millions of dollars in profits to products masquerading as real maple syrup or inferring they contain it when they do not. It’s time to put a stop to that deceptive practice. Together, we can do it!

In the marketplace today, there are numerous instances where a product that does not contain any real maple syrup conveys to potential customers in various ways, via its name, packaging or in its advertising and promotion materials, that it does contain real maple syrup or, even, is real maple syrup. The International Maple Syrup Institute (IMSI) believes that such behavior is categorically wrong, be it intentional or not, and should be curtailed, much as with any truth in advertising or labeling issue. This presentation is intended to outline strategies to effectively address this problem.

Yves Bois

Executive Director, Centre ACER

SpectrACER: A 100% Quebec Innovation 

SpectrAcer is an extremely promising innovation that lets us not only “taste” maple syrup samples using light, but also confirm the authenticity of the product. In his talk, ACER Centre general manager Yves Bois will give a brief overview of the technology’s development, its possibilities, and scenarios for bulk maple syrup grading.

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Michael Farrell

Director,  Uihlein Forest,  Cornell University

 

The Potential for Plant Waters in the Functional Beverage Market

The market for functional beverages and plant based waters has exploded in recent years. Following the rapid development of the coconut water market throughout the world, many companies are now looking at maple sap not as the raw material for producing syrup but rather as all-natural, healthy beverage straight from the tree. Other companies are finding markets for permeate as another pure water of vegetal origin. In addition to maple water, other plant based waters hitting the market include birch water, cactus water, watermelon water, artichoke water, etc. This presentation provides an overview of the functional beverage market and how maple producers can tap in to these new market opportunities.

Dan Plamadeala

Fédération des producteurs acéricoles du Québec

 

The benefits of a certification program for maple water production and marketing. NAPSI certified.

Certification programs are designed to identify and monitor the processes required at each phase of production to ensure that marketed products meet clear and consistent quality standards. The NAPSI certification program determines the origin and quality, production methods, and characteristics of all certified maple water products. It guarantees distributors and consumers that strict control measures were in place at every phase of production to provide maple water that is Natural, Authentic, Pure, Sterile, and Integral.

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Ihor Soloviy

Associate professor,  Ukrainian National Forestry University

 

Use of birch sap in Eastern Europe:  heritage of traditions and perspectives for industry development

In this presentation the use of tree saps in eastern Europe will be reviewed. The gathering and use of sap (mainly birch sap) has remained an important activity until recently, due to the existence of large birch forests in the region. These birch forests provide multiple wood and non-wood forest products. The most prominent non-wood product is birch sap, which is consumed pure, in flavored drinks, and as a fermented beverage. The collection of birch sap is an integral part of cultural identities in the region. Despite its decline over the past three decades, the sap business still provides income for forestry enterprises, woodland communities, and other entrepreneurs. In this presentation, special attention will be paid to the history of birch sap collection, but also to its nutritional value, technological aspects, and current trends in production, processing, international trade, and marketing.

Geneviève Béland

Director of promotion, innovation and market developement, Fédération des producteurs acéricoles du Québec

The Maple Consumers of Tomorrow

Generation Y will be the main driver of economic growth in the next decade. Who are these consumers, what are their habits, and what do they expect from the food industry? Learn more about this cohort and how the maple industry can benefit from this changing of the guard in a talk by Geneviève Béland, the director of promotion, innovation, and market development for the Federation of Quebec Maple Syrup Producers.

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Gilbert Lavoie

Consulting Economist, Forest Lavoie Conseil

Production and Export Potential

This talk will:

  • Present the economic data on maple product production and consumption, including export markets
  • Set the stage for the exporter discussion session during the panel immediately after this talk

The data presented will focus on the history and potential for future production development in North America and consumption both here and abroad. The talk will conclude with the challenges of foreign market development and set the stage for the panelists discussing foreign market development potential and preferred strategies.